Grant: Insight Grants
Western University (The University of Western Ontario)
$45,214.00
BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance
FY 2024-25
Program
Insight Grants
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
20997483
File number
435-2023-0288
Name nom
Zhang, Zhe
Role rôle
Applicant
Amount montant
45214.0
Fiscal year exercice financier
2024
Institution
Western University (The University of Western Ontario)
Établissement
Western University (The University of Western Ontario)
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2023
Title titre
BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance
Keywords mots clés
brand nicknames; branding; marketing communications
Program
Insight Grants
Programme
Subventions Savoir
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Management
Crsh domaine de recherche
Gestion
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
