Grant: Insight Development Grants
University of Ontario Institute of Technology
$23,403.00
Core versus peripheral innovations: the effect of innovation locus on consumer adoption of new products
FY 2011-12
Program
Insight Development Grants
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
13701
Name nom
Ma, Zhenfeng
Role
Applicant
Award amount
23403.00
Fiscal year exercice financier
2011
Institution
University of Ontario Institute of Technology
Établissement
University of Ontario Institute of Technology
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2011
Title
Core versus peripheral innovations: the effect of innovation locus on consumer adoption of new products
Keywords
innovation locus; innovation adoption; new products
Program name en
Insight Development Grants
Program name fr
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Innovation, Industrial and Technological Development
Area of research fr
Innovation, développement industriel et technique
