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Grant: Engage Plus Grants Program

University of Winnipeg

$12,500.00

Customer profiling and prediction of revenue, cost and margin based on customer behaviour

FY 2018-19

Summary
The focus of this work is the prediction of future behaviour based on past history for financial transactional*data. Much of the transactional data arises out of daily banking activities such as deposits, withdrawals,*interest, loan, mortgages and various financial investments. Increasingly, financial institutions are seeking to*provide enhanced consumer value as well as create competitive advantage by using transaction history as a*foundation for predicting future client behaviour in terms of revenue, cost and margin. This work is an*extension of the results from an Engage Grant with DecisionWorks, where the aim was to develop a*member-profile driven model for predicting future member behaviour, such as revenue, cost and margin. As a*result of the original Engage Grant tremendous progress was achieved toward this goal through introducing an*effective recurrent neural network (RNN) architecture, dataset feature selection, and a two-phase design of the*whole model using the defined RNN. The focus of this Engage Plus Grant is to evaluate the effectiveness of*this model in real life by performing a pilot experiment for the respective credit union that provided the data;*compare our RNN-based model with other existing models currently used by the industry; and integrate the*proposed solution into the DW's systems. The outcome of this grant will improve the Manitoban and Canadian*economy by giving Canadian financial institutions an edge over their competition in other jurisdictions and*create new job opportunities within the financial services sector for data science and business intelligence on*predicting member/consumer behaviour.
Program
Engage Plus Grants Program
Location
Manitoba, Canada
Recipient Type
Academia
Type
Grant
Source
NSERC's Awards Data

As published

Application id
534252-2018
Name nom
Henry, Christopher
Department département
Applied Computer Science
Organization id
21
Institution établissement
University of Winnipeg
Province en
Manitoba
Province fr
Manitoba
Country en
CANADA
Country fr
CANADA
Fiscal year exercice financier
2018
Competition year année de concours
2018
Award amount
12500
Program id
EGP2
Program name en
Engage Plus Grants Program
Program name fr
Programme de subvention d'engagement partenarial Plus
Group en
Research partnerships programs
Group fr
Programmes de partenariat
Committee code
1555
Committee name en
Prairie Internal Decision Committee
Committee name fr
Comité de décision interne pour les Prairies
Area of application code
900
Area of application group en
Commercial services
Area of application group fr
Services commerciaux
Area of application en
Commercial services
Area of application fr
Services commerciaux
Research subject code
2605
Research subject group en
Robotics
Research subject group fr
Robotique
Research subject en
Pattern analysis and machine intelligence
Research subject fr
Analyse de formes et intelligence artificielle
Partie
1
Nb partie
1
Application title
Customer profiling and prediction of revenue, cost and margin based on customer behaviour
Keyword
NSERC
Application summary
The focus of this work is the prediction of future behaviour based on past history for financial transactional*data. Much of the transactional data arises out of daily banking activities such as deposits, withdrawals,*interest, loan, mortgages and various financial investments. Increasingly, financial institutions are seeking to*provide enhanced consumer value as well as create competitive advantage by using transaction history as a*foundation for predicting future client behaviour in terms of revenue, cost and margin. This work is an*extension of the results from an Engage Grant with DecisionWorks, where the aim was to develop a*member-profile driven model for predicting future member behaviour, such as revenue, cost and margin. As a*result of the original Engage Grant tremendous progress was achieved toward this goal through introducing an*effective recurrent neural network (RNN) architecture, dataset feature selection, and a two-phase design of the*whole model using the defined RNN. The focus of this Engage Plus Grant is to evaluate the effectiveness of*this model in real life by performing a pilot experiment for the respective credit union that provided the data;*compare our RNN-based model with other existing models currently used by the industry; and integrate the*proposed solution into the DW's systems. The outcome of this grant will improve the Manitoban and Canadian*economy by giving Canadian financial institutions an edge over their competition in other jurisdictions and*create new job opportunities within the financial services sector for data science and business intelligence on*predicting member/consumer behaviour.