Grant: Insight Grants
Wilfrid Laurier University
$42,058.00
The role of emotions in innovation adoption: theoretical model and marketing applications
FY 2021-22
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
77899
File number
435-2017-0701
Name nom
Gill, Tripat
Role rôle
Applicant
Amount montant
42058
Fiscal year exercice financier
2021
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2017
Title titre
The role of emotions in innovation adoption: theoretical model and marketing applications
Keywords mots clés
innovation; emotions; technology; consumer adoption
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
