Grant: Research/Creation Grants in Fine Arts
Concordia University
$37,626.00
The cultural lives of the logo: critical and creative explorations of trademarks and branding devices in a hypercommercial media environment
FY 2003-04
Program
Research/Creation Grants in Fine Arts
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
49600
Name nom
Soar, Matthew A.
Role
Applicant
Award amount
37626.00
Fiscal year exercice financier
2003
Institution
Concordia University
Établissement
Université Concordia
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2003
Title
The cultural lives of the logo: critical and creative explorations of trademarks and branding devices in a hypercommercial media environment
Keywords
media; culture; ideology; representation; visual culture; hypercommercialism; cultural production; graphic design; typography; logos; branding devices; trademarks; corporate identity; textual analysis; ethnography; media literacy; recontextualization
Program name en
Research/Creation Grants in Fine Arts
Program name fr
Subventions de recherche-création en arts et lettres
Discipline en
Communications and Media Studies
Discipline fr
Communications et études des médias
Main discipline en
Communications and Media Studies
Main discipline fr
Communications et études des médias
Area of research en
Communication
Area of research fr
Communications
