Grant: Strategic Projects - Group
University of British Columbia
$150,500.00
Elevating entertainment, education, and social networking experience through convergence of immersive video technologies (ELEVATE)
FY 2013-14
Summary
Digital media are becoming interwoven into the fabric of our daily lives at an exponential rate, forming the backbone of content delivery systems in education, entertainment, social interaction, medical applications, and our living and working environments. However, the user's perception of digital content still falls short of a challenging benchmark-approximating their perception of the real world. For a truly immersive digital video viewing experience, the user must be engaged to the extent that they forget they are viewing an artificial environment, mediated by technology. Our goal is to enable such an immersive, engaging, lifelike viewing experience by integrating the respective advantages offered by three separate technologies currently reaching in this direction-3D (multiview) video, High Dynamic Range (HDR) imaging, and ultra-high definition (UHD). We will develop a comprehensive suite of new methods to efficiently capture, process, and display integrated 3D HDR UHD content, for viewing over any network and on a range of playback devices, from theatre screens to mobile phones. Provision will be made for seamless augmented reality enhancements when desired by an actively engaged user. Maximizing the viewer's level of engagement and comfort through user quality of experience testing will be an integral component of our work. The result will be an unsurpassed glasses-free, actively immersive and engaging viewing experience. Each stage will be guided and assessed by our industry partners to ensure the commercial viability of our research.The resulting leap in immersiveness will dramatically increase the impact of content being viewed, with profound implications for education and training, entertainment, social networking, advertising, and related sectors. Canadian educational institutions, and manufacturing, entertainment, and communications companies adopting this technology will gain a significant advantage over their competitors.
Program
Strategic Projects - Group
Recipient
Location
British Columbia, Canada
Recipient Type
Academia
Type
Grant
Source
NSERC's Awards Data
As published
Application id
447339-2013
Name nom
Nasiopoulos, Panos
Department département
Electrical and Computer Engineering
Organization id
2
Institution établissement
University of British Columbia
Province en
British Columbia
Province fr
Colombie-Britannique
Country en
CANADA
Country fr
CANADA
Fiscal year exercice financier
2013
Competition year année de concours
2013
Award amount
150500
Program id
STPGP
Program name en
Strategic Projects - Group
Program name fr
Projets stratégiques - De groupe
Group en
Research partnerships programs
Group fr
Programmes de partenariat
Committee code
1567
Committee name en
Strategic Projects Selection Panel - ICT
Committee name fr
Comité de sélection des projets stratégiques - ICT
Area of application code
802
Area of application group en
Information and communication services
Area of application group fr
Services d'information et de télécommunications
Area of application en
Information systems and technology
Area of application fr
Systèmes d'information et technologie de l'information
Research subject code
2708
Research subject group en
Information technology
Research subject group fr
Technologie de l'information
Research subject en
Image processing
Research subject fr
Traitement des images
Partie
1
Nb partie
3
Application title
Elevating entertainment, education, and social networking experience through convergence of immersive video technologies (ELEVATE)
Keyword
NSERC
Application summary
Digital media are becoming interwoven into the fabric of our daily lives at an exponential rate, forming the backbone of content delivery systems in education, entertainment, social interaction, medical applications, and our living and working environments. However, the user's perception of digital content still falls short of a challenging benchmark-approximating their perception of the real world. For a truly immersive digital video viewing experience, the user must be engaged to the extent that they forget they are viewing an artificial environment, mediated by technology. Our goal is to enable such an immersive, engaging, lifelike viewing experience by integrating the respective advantages offered by three separate technologies currently reaching in this direction-3D (multiview) video, High Dynamic Range (HDR) imaging, and ultra-high definition (UHD). We will develop a comprehensive suite of new methods to efficiently capture, process, and display integrated 3D HDR UHD content, for viewing over any network and on a range of playback devices, from theatre screens to mobile phones. Provision will be made for seamless augmented reality enhancements when desired by an actively engaged user. Maximizing the viewer's level of engagement and comfort through user quality of experience testing will be an integral component of our work. The result will be an unsurpassed glasses-free, actively immersive and engaging viewing experience. Each stage will be guided and assessed by our industry partners to ensure the commercial viability of our research.The resulting leap in immersiveness will dramatically increase the impact of content being viewed, with profound implications for education and training, entertainment, social networking, advertising, and related sectors. Canadian educational institutions, and manufacturing, entertainment, and communications companies adopting this technology will gain a significant advantage over their competitors.
