Grant: Insight Grants
The University of Western Ontario
$9,858.00
Exploring the indirect effect of activating interpersonal relationship schemas to improve the effectiveness of consumer-brand relationships
FY 2015-16
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
68391
Name nom
Thomson, Matthew
Role
Applicant
Award amount
$9,858.00
Fiscal year exercice financier
2015
Institution
The University of Western Ontario
Établissement
The University of Western Ontario
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2016
Title
Exploring the indirect effect of activating interpersonal relationship schemas to improve the effectiveness of consumer-brand relationships
Keywords
relationship marketing; consumer-brand relationships; relationship schemas
Program name en
Insight Grants
Program name fr
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
