Grant: Insight Development Grant
HEC Montréal
$29,298.00
Advertising and perceived personal risk: the impact of similarity to featured victims of negative events
FY 2016-17
Program
Insight Development Grant
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
75364
Name nom
LAPORTE, Sandra
Role rôle
Individual
Amount montant
$29,298.00
Fiscal year exercice financier
2016
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Québec
Province fr
Québec
Competition year année du concours
2016
Title titre
Advertising and perceived personal risk: the impact of similarity to featured victims of negative events
Keywords mots clés
(1) Optimism; (2) Personal risk; (3) Interpersonal similarity; (4) Randomness; (5) Attribution; (6) Social influence
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Social Psychology
Discipline fr
Psychologie sociale
Main discipline
Psychology
Discipline principale
Psychologie
Area of research
Not Subject to Research Classification
Domaine de recherche
Sans objet
