Grant: Insight Grants
Laurentian University
$35,938.00
The Influence of Evaluation Mode on Construal Level in Product Evaluation and Choice: A Goal-activation Perspective
FY 2021-22
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
55609
File number
435-2020-1240
Name nom
Xiao, Na
Role rôle
Applicant
Amount montant
35938
Fiscal year exercice financier
2021
Institution
Laurentian University
Établissement
Université Laurentienne
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2020
Title titre
The Influence of Evaluation Mode on Construal Level in Product Evaluation and Choice: A Goal-activation Perspective
Keywords mots clés
evaluation mode; construal level; goals; choice-related goals
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
