Contribution: Industrial Research Assistance Program – Contributions to Firms
MapSherpa Inc.
$27,025.00
MapSherpa Print On Demand - International Market Expansion Strategy
FY 2018-19 · 2019-02-18
Summary
The objective of this work will be to develop a strategic plan to effectively enter and grow the company’s business outside Canada. The work will look at key market drivers such as customer demand, product expectations and areas for innovation. Characterization of the market combined with MapSherpa’s growing understanding of its current market base through detailed customer and business analytics will be used to shape product configuration and market strategies. Key elements will include understanding access to market, competitive environment relative to customer access and delivery.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Ottawa|Ottawa, Ontario, Canada
Recipient Type
For-profit organization
Business Number
742424526
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2019-05-31
Agreement Number
922966
Agreement Start Date
2019-02-18
Agreement Title
MapSherpa Print On Demand - International Market Expansion Strategy
Agreement Title (French)
Impression à la demande MapSherpa - Stratégie d'expansion du marché international
Agreement Type
Contribution
Agreement Value
$27,025.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The objective of this work will be to develop a strategic plan to effectively enter and grow the company’s business outside Canada. The work will look at key market drivers such as customer demand, product expectations and areas for innovation. Characterization of the market combined with MapSherpa’s growing understanding of its current market base through detailed customer and business analytics will be used to shape product configuration and market strategies. Key elements will include understanding access to market, competitive environment relative to customer access and delivery.
Description (French)
L'objectif de ce travail sera de développer un plan stratégique afin d'entrer et de développer efficacement les activités de l'entreprise à l'extérieur du Canada. Les travaux porteront sur les principaux facteurs du marché tels que la demande des clients, les attentes en matière de produits et les domaines d'innovation. La caractérisation du marché combinée à la compréhension croissante de MapSherpa de sa base de marché actuelle par le biais d'analytiques détaillées de la clientèle et des activités sera utilisée pour définir la configuration du produit et les stratégies de marché. Les éléments clés comprendront la compréhension de l'accès au marché, de l'environnement concurrentiel par rapport à l'accès des clients et de la prestation des services.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Ottawa West--Nepean
Federal Riding (French)
Ottawa-Ouest--Nepean
Federal Riding Number
35079
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
742424526
Recipient City
Ottawa|Ottawa
Recipient Country
CA
Recipient Legal Name
MapSherpa Inc.
Recipient Postal Code
K2A 1C3
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2018-2019-Q4-922966
