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Contribution: Tourism Growth Program

MACBRIDE MUSEUM SOCIETY

$250,000.00

Building Audiences

FY 2023-24 · 2024-01-19

Summary
Develop and deliver a series of audience focused programs, events, shows, and partnerships to both expand MacBride's audience while simultaneously offering new products and experiences to the visitor market.
Program
Tourism Growth Program
Location
WHITEHORSE, Yukon, Canada
Recipient Type
Not-for-profit organization or charity
Business Number
119026821
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions

As published

Agreement End Date
2026-03-31
Agreement Number
2324-CN-000103
Agreement Start Date
2024-01-19
Agreement Title
Building Audiences
Agreement Title (French)
Attirer de nouveaux visiteurs
Agreement Type
Contribution
Agreement Value
$250,000.00
Amendment Number
0
Description
Develop and deliver a series of audience focused programs, events, shows, and partnerships to both expand MacBride's audience while simultaneously offering new products and experiences to the visitor market.
Description (French)
Mettre sur pied et présenter une série de programmes, d'événements, de spectacles et de partenariats axés sur le public, afin d'élargir le bassin de visiteurs de MacBride, tout en proposant de nouveaux produits et de nouvelles expériences aux visiteurs.
Expected Results
As a result of this project there will be new innovative tourism offerings available year-round to Whitehorse visitors and locals. The project will support a portion of 2 staff positions. Additionally, the project will see 25-30 contractors hired annually from the arts, cultural, and other industries.
Expected Results (French)
MacBridge pourra donc proposer de nouvelles offres touristiques innovantes toute l’année aux visiteurs de Whitehorse et aux habitants de la région. Le financement permettra de payer en partie le salaire de deux personnes. En outre, chaque année, entre 25 et 30 entrepreneurs issus des secteurs artistique, culturel et autres seront embauchés.
Federal Riding
Yukon
Federal Riding (French)
Yukon
Federal Riding Number
60001
Organization Code
cannor
Organization
Canadian Northern Economic Development Agency | Agence canadienne de développement économique du Nord
Program Name
Tourism Growth Program
Program Name (French)
Programme de croissance du tourisme
Program Purpose
Tourism Growth Program supports Indigenous and non-Indigenous communities, small- and medium-sized businesses and not-for-profit organizations in growing and developing local tourism products and experiences.
Program Purpose (French)
Le Programme pour la croissance du tourisme (PCT) pour aider les communautés autochtones et non autochtones, les petites et moyennes entreprises (PME) et les organismes sans but lucratif à développer des produits et des expériences touristiques locales.
Recipient Business Number
119026821
Recipient City
WHITEHORSE
Recipient Country
CA
Recipient Legal Name
MACBRIDE MUSEUM SOCIETY
Recipient Operating Name
MACBRIDE MUSEUM SOCIETY
Recipient Postal Code
Y1A1A4
Recipient Province or Territory
YT
Recipient Type
N
Reference Number
0780-2023-2024-Qrt4-0000048
MACBRIDE MUSEUM SOCIETY - $250,000 Contribution (2023… | Canada Spends