Grant: Insight Development Grant
The University of British Columbia
$7,267.00
Psychological Drivers of Behavior Discrepancy on Traditional and Touchscreen Interfaces
FY 2015-16
Program
Insight Development Grant
Recipient
Location
British Columbia, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
54939
Name nom
Zhu, Ying
Role
Individual
Award amount
$7,267.00
Fiscal year exercice financier
2015
Institution
The University of British Columbia
Établissement
The University of British Columbia
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year
2014
Title
Psychological Drivers of Behavior Discrepancy on Traditional and Touchscreen Interfaces
Keywords
touchscreen technology; tactile effect; haptic effect; sensory marketing; digital marketing; services
Program name en
Insight Development Grant
Program name fr
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
