Grant: Insight Grants
University of Ontario Institute of Technology
$15,093.00
The effectiveness of digital video advertising: An empirical investigation of the movie industry
FY 2018-19
Program
Insight Grants
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
95425
Name nom
Karray, Salma
Role rôle
Applicant
Amount montant
$15,093
Fiscal year exercice financier
2018
Institution
University of Ontario Institute of Technology
Établissement
University of Ontario Institute of Technology
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2019
Title titre
The effectiveness of digital video advertising: An empirical investigation of the movie industry
Keywords mots clés
advertising; user generated content; digital marketing; statistical analysis; artificial intelligence
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
