Grant: Insight Grants
Wilfrid Laurier University
$36,501.00
What lies beneath: how marketing capabilities and their micro-foundations shape innovation success
FY 2018-19
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
78149
Name nom
Coviello, Nicole
Role rôle
Applicant
Amount montant
$36,501
Fiscal year exercice financier
2018
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2017
Title titre
What lies beneath: how marketing capabilities and their micro-foundations shape innovation success
Keywords mots clés
marketing strategy; marketing capabilities; innovation creation; innovation outcomes; firm performance; firm capabilities; group capabilities; individual capabilities; micro-foundations; entrepreneurship; longitudinal; survey; interviews
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
