Contribution: Industrial Research Assistance Program – Contributions to Firms
Larus Technologies Corporation
$49,940.00
Data Curation Processes and Pipelines for AI/ML-based Trade Promotion Analytics
FY 2019-20 · 2020-01-13
Summary
Trade promotions by the manufacturers assume a variety of forms such as temporary price reductions, loyalty points, rebates, features, and displays at retailers that carry manufacturer’s products. The trade promotion planning problem has long been recognized by manufacturers and academic researchers. However, the progress has been constrained until recent years because of various complexities as well as limitations of existing data infrastructure and Analytics technology. This project involves developing data curation processes and pipelines in order to better assess and understand the data ecosystem in view of applying, in a subsequent phase of this endeavour, state-of-the-art AI/ML techniques to advance the trade promotion solution.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Ottawa|Ottawa, Ontario, Canada
Recipient Type
For-profit organization
Business Number
898693759
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2020-03-31
Agreement Number
943862
Agreement Start Date
2020-01-13
Agreement Title
Data Curation Processes and Pipelines for AI/ML-based Trade Promotion Analytics
Agreement Title (French)
Processus de conservation de données et filières pour les analyses de promotions commerciales basées sur l'IA/AM
Agreement Type
Contribution
Agreement Value
$49,940.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Trade promotions by the manufacturers assume a variety of forms such as temporary price reductions, loyalty points, rebates, features, and displays at retailers that carry manufacturer’s products. The trade promotion planning problem has long been recognized by manufacturers and academic researchers. However, the progress has been constrained until recent years because of various complexities as well as limitations of existing data infrastructure and Analytics technology. This project involves developing data curation processes and pipelines in order to better assess and understand the data ecosystem in view of applying, in a subsequent phase of this endeavour, state-of-the-art AI/ML techniques to advance the trade promotion solution.
Description (French)
Les promotions commerciales des fabricants prennent diverses formes, telles que des réductions de prix temporaires, des points de fidélité, des rabais, des caractéristiques et des étalages chez les détaillants qui proposent des produits du fabricant. Le problème de la planification des promotions commerciales est reconnu depuis longtemps par les fabricants et les chercheurs universitaires. Cependant, les progrès ont été limités jusqu'à ces dernières années en raison de diverses complexités ainsi que des limites de l'infrastructure de données existante et de la technologie d'analyse. Ce projet comporte l'élaboration de processus de conservation de données et de filières afin de mieux évaluer et comprendre l'écosystème des données en vue d'appliquer, dans une phase ultérieure de cette entreprise, des techniques d'IA/AM de pointe pour faire progresser la solution en matière de promotions commerciales.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Ottawa Centre
Federal Riding (French)
Ottawa-Centre
Federal Riding Number
35075
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
898693759
Recipient City
Ottawa|Ottawa
Recipient Country
CA
Recipient Legal Name
Larus Technologies Corporation
Recipient Postal Code
K1P 5V5
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2019-2020-Q4-943862
