Contribution: Industrial Research Assistance Program
The GIST Ltd.
$112,700.00
Data unification and business insights
FY 2025-26 · 2025-10-27
Summary
The GIST is a women-operated sports media brand, with a community of over 1 million fans who have been underserved by traditional sports media.
Our community spans many channels, including multiple newsletters, job board, contests, games, podcast, social media, e-commerce, membership, and live events. Currently, user data is siloed within the different channels, and our pipeline for storing and analyzing data is almost entirely centered around our newsletters.
The goal of this project is to create a unified profile for our users and data team, and rework the data pipeline to aggregate and report on user activity. This will give us a more detailed and holistic view of who our users are via their behaviors and preferences.
Department
Program
Industrial Research Assistance Program
Recipient
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
760192286
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2025-10-27 | 2025-26 | $112,700.00 |
| 1 | 2025-10-27 | 2025-26 | $112,700.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 57 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 57 jours.
Agreement End Date
2026-04-30
Agreement Number
1034617
Agreement Start Date
2025-10-27
Agreement Title
Data unification and business insights
Agreement Title (French)
Unification des données et informations commerciales
Agreement Type
Contribution
Agreement Value
$112,700.00
Amendment Date
2026-01-28
Amendment Number
1
Coverage
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity. | Les projets du Programme d'aide à la recherche industrielle favorisent la création de richesse au Canada grâce à l'innovation technologique et renforcent l'écosystème canadien de l'innovation en créant de nouvelles capacités industrielles.
Description
The GIST is a women-operated sports media brand, with a community of over 1 million fans who have been underserved by traditional sports media.
Our community spans many channels, including multiple newsletters, job board, contests, games, podcast, social media, e-commerce, membership, and live events. Currently, user data is siloed within the different channels, and our pipeline for storing and analyzing data is almost entirely centered around our newsletters.
The goal of this project is to create a unified profile for our users and data team, and rework the data pipeline to aggregate and report on user activity. This will give us a more detailed and holistic view of who our users are via their behaviors and preferences.
Description (French)
GIST est une marque de médias sportifs gérée par des femmes, avec une communauté de plus d’un million d’amateurs qui ont été négligés par les médias sportifs traditionnels. Notre communauté s’étend sur de nombreux canaux, notamment plusieurs infolettres, un tableau d’affichage des offres d’emploi, des concours, des jeux, des baladodiffusions, des médias sociaux, du commerce électronique, des adhésions et des évènements en direct. Actuellement, les données des utilisateurs sont cloisonnées dans les différents canaux, et notre pipeline de stockage et d’analyse des données est presque entièrement centré sur nos infolettres. L’objectif de ce projet est de créer un profil unifié pour nos utilisateurs et notre équipe chargée des données, et de remanier le pipeline de données afin d’agréger et de rendre compte de l’activité des utilisateurs. Cela nous permettra d’avoir une vision plus détaillée et plus globale de nos utilisateurs grâce à leurs comportements et leurs préférences.
Expected Results
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Expected Results (French)
Les résultats attendus du Programme d’aide à la recherche industrielle du CNRC sont axés sur la croissance des petites et moyennes entreprises (PME) grâce à l’innovation et à la création de richesse pour le Canada.
Federal Riding
Spadina--Fort York
Federal Riding (French)
Spadina--Fort York
Federal Riding Number
35101
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program
Program Name (French)
Programme d’aide à la recherche industrielle
Program Purpose
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Program Purpose (French)
Les contributions versées aux entreprises en vertu du Programme d’aide à la recherche industrielle ont pour objectif d’apporter un soutien aux petites et moyennes entreprises (PME) afin qu’elles puissent approfondir leurs connaissances en matière d’innovation et renforcer leur capacité d’innovation, de croissance et de création de richesse pour le Canada.
Recipient Business Number
760192286
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
The GIST Ltd.
Recipient Operating Name
The GIST
Recipient Postal Code
M5V 1M1
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2025-2026-Q2-1034617