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Grant: Standard Research Grants

Wilfrid Laurier University

$25,509.00

Social power and customer reactions to service events: implications for provider response strategies

FY 2004-05

Program
Standard Research Grants
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File

As published

Cle
6000
Name nom
Menon, Kalyani
Role
Applicant
Award amount
25509.00
Fiscal year exercice financier
2004
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2004
Title
Social power and customer reactions to service events: implications for provider response strategies
Keywords
services marketing; consumer behaviour and psychology; service provider response strategies
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion