Grant: Insight Development Grant
HEC Montréal
$36,018.00
Designing brands in aesthetic markets: an investigation in the field of fashion
FY 2012-13
Program
Insight Development Grant
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
13857
Name nom
Parmentier, Marie-Agnes
Role
Applicant
Award amount
36018.00
Fiscal year exercice financier
2012
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2012
Title
Designing brands in aesthetic markets: an investigation in the field of fashion
Keywords
marketing; branding; fashion; case studies; aesthetic market; field of cultural production
Program name en
Insight Development Grant
Program name fr
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion ) ) ) )
