Grant: Insight Development Grant
HEC Montréal
$9,017.00
MARKET PRE-EMPTION IN THE ENDORSEMENT OF PRO-ATHLETES: BUILDING AN APPLIED PREDICTIVE MODEL
FY 2017-18
Program
Insight Development Grant
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
75523
Name nom
Pastoriza, David
Role rôle
Individual
Amount montant
$9,017
Fiscal year exercice financier
2017
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Québec
Province fr
Québec
Competition year année du concours
2016
Title titre
MARKET PRE-EMPTION IN THE ENDORSEMENT OF PRO-ATHLETES: BUILDING AN APPLIED PREDICTIVE MODEL
Keywords mots clés
(1) Endorser Selection Model; (2) Market Pre-Emption; (3) Predictive Performance; (4) Liability of Foreignness; (5) Professional Golf Association Tour; (6) Sports
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
