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Grant: Insight Grants

York University

$12,083.00

Construal of trust and suspicion in marketing contexts

FY 2017-18

Program
Insight Grants
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File

As published

Cle
78008
Name nom
Darke, Peter R.
Role rôle
Applicant
Amount montant
$12,083
Fiscal year exercice financier
2017
Institution
York University
Établissement
Université York
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2017
Title titre
Construal of trust and suspicion in marketing contexts
Keywords mots clés
consumer trust; construal theory; attitudes; consumer behaviour
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Other Psychology
Discipline fr
Psychologie (autres)
Main discipline
Psychology
Discipline principale
Psychologie
Area of research
Management
Domaine de recherche
Gestion