Grant: Standard Research Grants program
Saint Mary's University - Halifax
$15,442.00
Consumer metacognitions and reactions to brand marketing in the new media
FY 2014-15
Program
Standard Research Grants program
Recipient
Location
Nova Scotia, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
11613
Name nom
Wei, Mei-Ling
Role
Applicant
Award amount
15442.00
Fiscal year exercice financier
2014
Institution
Saint Mary's University - Halifax
Établissement
Saint Mary's University - Halifax
Province id
NS
Province en
Nova Scotia
Province fr
Nouvelle-Écosse
Competition year
2010
Title
Consumer metacognitions and reactions to brand marketing in the new media
Keywords
consumers; marketing; experimental methods
Program nane en
Standard Research Grants program
Program nane fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
