Grant: College and Community Innovation Program
Okanagan College
$42,685.00
Understanding generational differences towards wine purchases
FY 2017-18
Program
College and Community Innovation ProgramCollege and Community Innovation Program (linked with high confidence)
Recipient
Location
British Columbia, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
94166
Name nom
Dietze, Beverlie
Role rôle
Applied Research and Development Grants
Amount montant
$42,685
Fiscal year exercice financier
2017
Institution
Okanagan College
Établissement
Okanagan College
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year année du concours
2017
Title titre
Understanding generational differences towards wine purchases
Keywords mots clés
brand attributes; place of origin; millennial generation; wine segments; wine quality; price discounting; value signals; new world wines; consumer behaviour
Program
College and Community Innovation Program
Programme
Programme d'innovation dans les collèges et la communauté
Discipline en
Not specified
Discipline fr
Non précisé
Main discipline
Not specified
Discipline principale
Non précisé
Area of research
Agriculture
Domaine de recherche
Agriculture
