Grant: Standard Research Grants
The University of Calgary
$19,000.00
The effect of different online advertising vehicles on internet purchasing
FY 2011-12
Program
Standard Research Grants
Recipient
Location
Alberta, Canada
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
11523
Name nom
Chen, Jianqing
Role
Applicant
Award amount
19000.00
Fiscal year exercice financier
2011
Institution
The University of Calgary
Établissement
The University of Calgary
Province id
AB
Province en
Alberta
Province fr
Alberta
Competition year
2010
Title
The effect of different online advertising vehicles on internet purchasing
Keywords
online advertising; advertising response; e-commerce; internet retailing
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Management Information Systems
Discipline fr
Systèmes d'information de gestion
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Information Technologies
Area of research fr
Technologies de l'information
