Grant: Canada Research Chairs
Wilfrid Laurier University
$25,000.00
Canada Research Chair in Market Insight and Innovation
FY 2016-17
Program
Canada Research Chairs
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
53360
Name nom
Gill, Tripat
Role rôle
Applicant
Amount montant
$25,000.00
Fiscal year exercice financier
2016
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2011
Title titre
Canada Research Chair in Market Insight and Innovation
Keywords mots clés
disruptive new products, high-technology innovations, counter-stereotypical products, social stereotypes, marketing strategy, branding, advertising
Program
Canada Research Chairs
Programme
Chaires de recherche du Canada
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Innovation, Industrial and Technological Development
Domaine de recherche
Innovation, dév. industriel et tech.
