Grant: Canada Graduate Scholarships - Doctoral
HEC Montréal
$35,000.00
To err is not only human: When recommendation agents fail to suggest an optimal offering to customers
FY 2021-22
Program
Canada Graduate Scholarships - Doctoral
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
86976
File number
767-2021-2708
Name nom
Poirier, Sara-Maude
Role rôle
Applicant
Amount montant
35000
Fiscal year exercice financier
2021
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Quebec
Province fr
Québec
Competition year année du concours
2021
Title titre
To err is not only human: When recommendation agents fail to suggest an optimal offering to customers
Keywords mots clés
internet marketing; product recommendations; recommendation agents; service failure; perceived betrayal; desire for revenge; avoidance; relationship quality; trust; anthropomorphism
Program
Canada Graduate Scholarships - Doctoral
Programme
Bourses d'études supérieures du Canada - Doctorat
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Information Technologies
Domaine de recherche
Technologies de l'information
