Contribution: Inclusive Diversification and Economic Advancement in the North (IDEANorth)
NORTHWEST TERRITORIES TOURISM
$2,746,601.00
Enhanced Tourism Research, Marketing and Market Development
FY 2020-21 · 2020-08-01
Summary
A three-year project to augment its core destination marketing activities in three key areas: research and strategy, increased domestic marketing and content development; and, modernization of web and digital platforms.
Program
Inclusive Diversification and Economic Advancement in the North (IDEANorth)
Recipient
Location
YELLOWKNIFE, Northwest Territories, Canada
Recipient Type
Not-for-profit organization or charity
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2023-03-31
Agreement Number
2021-CN-000657
Agreement Start Date
2020-08-01
Agreement Title
Enhanced Tourism Research, Marketing and Market Development
Agreement Title (French)
Amélioration de la recherche, du marketing et du développement du marché du tourisme
Agreement Type
Contribution
Agreement Value
$2,746,601.00
Amendment Number
0
Description
A three-year project to augment its core destination marketing activities in three key areas: research and strategy, increased domestic marketing and content development; and, modernization of web and digital platforms.
Description (French)
Un projet de trois ans visant à renforcer ses activités de marketing de destination dans trois domaines clés : la recherche et la stratégie, l'augmentation du marketing national et le développement du contenu, et la modernisation des plateformes web et numériques.
Expected Results
As a result of this project, NWTT will create one new full-time position to coordinate project
activities. It will also enhance its potential to reignite the significant growth that it had
experienced in the last few years prior to the impacts of COVID-19.
Expected Results (French)
"Grâce à ce projet, le NWTT créera un nouveau poste à temps plein pour coordonner les activités du projet.
du projet. Il renforcera également son potentiel pour relancer la croissance significative qu'elle avait
connu au cours des dernières années avant les impacts de COVID-19."
Federal Riding
Northwest Territories
Federal Riding (French)
Territoires du Nord-Ouest
Federal Riding Number
61001
Organization Code
cannor
Organization
Canadian Northern Economic Development Agency | Agence canadienne de développement économique du Nord
Program Name
Inclusive Diversification and Economic Advancement in the North (IDEANorth)
Program Name (French)
Inclusion diversifiée et évolution économique dans le Nord (IDEENord)
Program Purpose
Inclusive Diversification and Economic Advancement in the North (IDEANorth) makes foundational investments in economic infrastructure, sector development and capacity building to help position Northerners in the territories to take advantage of Canada's innovation economy. The IDEANorth program focuses on four priority areas: economic growth and sector development; business scale-up, productivity and innovation; small-scale economic infrastructure development; and foundational economic infrastructure.
Program Purpose (French)
Inclusion diversifiée et évolution économique dans le Nord (IDEENord) prévoit des investissements fondamentaux dans l'infrastructure économique, le développement du secteur et le renforcement des capacités pour aider les résidants du Nord des territoires à beneficier davantage du profit de l'économie de l'innovation du Canada. Il met l'accent sur quatre domaines prioritaires : la croissance économique et le développement sectoriel; l'expansion des entreprises, la productivité et l'innovation; le développement d'infrastructures économiques à petite échelle; et l'infrastructure économique de base.
Recipient City
YELLOWKNIFE
Recipient Country
CA
Recipient Legal Name
NORTHWEST TERRITORIES TOURISM
Recipient Postal Code
X1A2N5
Recipient Province or Territory
NT
Recipient Type
N
Reference Number
0780-2020-2021-Qrt4-0000034
