Contribution: Industrial Research Assistance Program – Contributions to Firms
101263141 Saskatchewan Ltd.
$50,000.00
Development of Strategic Marketing Plan
FY 2021-22 · 2021-12-01
Summary
Wheelhouse started as a brick & mortar indoor cycling studio but when the pandemic hit the firm launched an at-home and digital fitness app. A strategic marketing plan is necessary to take advantage of opportunity Wheelhouse scales.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Regina|Regina, Saskatchewan, Canada
Recipient Type
For-profit organization
Business Number
839636982
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2021-12-01 | 2021-22 | $50,000.00 |
| 1 | 2021-12-01 | 2021-22 | $50,000.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 62 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 62 jours.
Agreement End Date
2023-01-31
Agreement Number
981288
Agreement Start Date
2021-12-01
Agreement Title
Development of Strategic Marketing Plan
Agreement Title (French)
Élaboration d'un plan de marketing stratégique
Agreement Type
Contribution
Agreement Value
$50,000.00
Amendment Date
2022-01-21
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Wheelhouse started as a brick & mortar indoor cycling studio but when the pandemic hit the firm launched an at-home and digital fitness app. A strategic marketing plan is necessary to take advantage of opportunity Wheelhouse scales.
Description (French)
Wheelhouse a commencé comme un studio de cyclisme en salle, mais lorsque la pandémie a frappé, l'entreprise a lancé une application de mise en forme à domicile et numérique. Un plan de marketing stratégique est nécessaire pour tirer parti des barèmes de possibilités de Wheelhouse.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Regina--Qu'Appelle
Federal Riding (French)
Regina--Qu'Appelle
Federal Riding Number
47008
NAICS Code
71394
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
839636982
Recipient City
Regina|Regina
Recipient Country
CA
Recipient Legal Name
101263141 Saskatchewan Ltd.
Recipient Operating Name
Wheelhouse Cycle Club
Recipient Postal Code
S4R 1B9
Recipient Province or Territory
SK
Recipient Type
F
Reference Number
172-2021-2022-Q3-981288
