Contribution: Industrial Research Assistance Program – Contributions to Firms
Cyphercor Inc.
$49,900.00
ARP SEO Organic Customer Acquisition
FY 2018-19 · 2019-03-01
Summary
Cyphercor delivers security services in the form of two-factor authentication services to small / medium size business and to large enterprises.
The ARP SEO Organic Customer Acquisition project will be focused on targeting small and medium businesses that use popular search engines to search for solutions that LoginTC provides. This means creating relevant content (video, documentation, blog pots, success stories) that are highly optimized for searches target customers employ. Since there is a try before you buy system already in place, what is needed is more of the right kind of traffic to turn searches into sign ups and sign ups into long term customers.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Ottawa|Ottawa, Ontario, Canada
Recipient Type
For-profit organization
Business Number
841800691
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2020-02-28
Agreement Number
923126
Agreement Start Date
2019-03-01
Agreement Title
ARP SEO Organic Customer Acquisition
Agreement Title (French)
PRA - Acquisition organique de clients OMR
Agreement Type
Contribution
Agreement Value
$49,900.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Cyphercor delivers security services in the form of two-factor authentication services to small / medium size business and to large enterprises.
The ARP SEO Organic Customer Acquisition project will be focused on targeting small and medium businesses that use popular search engines to search for solutions that LoginTC provides. This means creating relevant content (video, documentation, blog pots, success stories) that are highly optimized for searches target customers employ. Since there is a try before you buy system already in place, what is needed is more of the right kind of traffic to turn searches into sign ups and sign ups into long term customers.
Description (French)
Cyphercor fournit des services de sécurité sous forme de services d'authentification à deux facteurs aux petites et moyennes entreprises et aux grandes entreprises. Le projet d'acquisition de clients d'optimisation pour les moteurs de recherche (OMR) sera axé sur le ciblage des petites et moyennes entreprises, qui utilisent les moteurs de recherche populaires pour rechercher les solutions que LoginTC offre. Il s'agit de créer des contenus pertinents (vidéo, documentation, pots de blogs, exemples de réussite), optimisés pour les recherches que les clients cibles emploient. Puisqu'il y a un essai avant que vous achetiez le système déjà en place, ce qui est nécessaire est le bon type de trafic pour transformer les recherches en inscriptions et les inscriptions en clients à long terme.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Kanata--Carleton
Federal Riding (French)
Kanata--Carleton
Federal Riding Number
35041
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
841800691
Recipient City
Ottawa|Ottawa
Recipient Country
CA
Recipient Legal Name
Cyphercor Inc.
Recipient Postal Code
K2K 2A4
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2018-2019-Q4-923126
