Contribution: Industrial Research Assistance Program – Contributions to Firms
AirVM Inc.
$45,000.00
MSP Cloud Management post-Covid marketing strategy
FY 2020-21 · 2020-05-01
Summary
HyAlto is engaging a consultant to provide services to assist with a reset of the commercialization/go-to-market activities due to the global pandemic. The primary focus of the project is to revise HyAlto's marketing messages and value proposition to take into account the change in priorities that cloud-based IT organizations are facing due to the current conditions. The project will include the creation of new revised messaging and content for the website, sales campaigns, nurturing campaigns and other marketing assets such as brochures and presentations.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Ottawa|Ottawa, Ontario, Canada
Recipient Type
For-profit organization
Business Number
802795914
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2020-08-31
Agreement Number
948706
Agreement Start Date
2020-05-01
Agreement Title
MSP Cloud Management post-Covid marketing strategy
Agreement Title (French)
Stratégie de marketing post-Covid pour la gestion en nuage des FSG
Agreement Type
Contribution
Agreement Value
$45,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
HyAlto is engaging a consultant to provide services to assist with a reset of the commercialization/go-to-market activities due to the global pandemic. The primary focus of the project is to revise HyAlto's marketing messages and value proposition to take into account the change in priorities that cloud-based IT organizations are facing due to the current conditions. The project will include the creation of new revised messaging and content for the website, sales campaigns, nurturing campaigns and other marketing assets such as brochures and presentations.
Description (French)
HyAlto a fait appel à un consultant pour fournir des services d'aide à la réinitialisation des activités de commercialisation et de mise sur le marché en raison de la pandémie mondiale. L'objectif principal du projet est de réviser les messages de marketing et la proposition de valeur de HyAlto afin de prendre en compte le changement de priorités auquel les organisations informatiques basées sur le cloud sont confrontées en raison des conditions actuelles. Le projet comprendra la création de nouveaux messages et contenus révisés pour le site Web, les campagnes de ventes, les campagnes de stimulation et d'autres ressources de marketing telles que des brochures et des présentations.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Kanata--Carleton
Federal Riding (French)
Kanata--Carleton
Federal Riding Number
35041
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
802795914
Recipient City
Ottawa|Ottawa
Recipient Country
CA
Recipient Legal Name
AirVM Inc.
Recipient Operating Name
HyAlto
Recipient Postal Code
K2K 0G7
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2020-2021-Q1-948706
