Grant: Insight Grants
Western University (The University of Western Ontario)
$34,904.00
Improving marketing accountability
FY 2019-20
Program
Insight Grants
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
87407
Name nom
Bendle, Neil T.
Role rôle
Applicant
Amount montant
$34,904
Fiscal year exercice financier
2019
Institution
Western University (The University of Western Ontario)
Établissement
Western University (The University of Western Ontario)
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2018
Title titre
Improving marketing accountability
Keywords mots clés
marketing metrics; accounting for marketing; marketing finance; decision making
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
