Contribution: Industrial Research Assistance Program – Contributions to Firms
Empiricast Inc
$50,000.00
Product lead prospect conversion and commercialization
FY 2020-21 · 2020-07-01
Summary
Socialpeeks has developed technology that allows marketers to access data from the APIs of the major social media platforms. This project is focused on the commercialization and user adoption of that technology.
This project will involve tracking user behaviour in Socialpeeks’ digital assets (ie, the Socialpeeks Chrome Extension and the Socialpeeks Web Platform) to refine and push new users through a demonstrable experience of the final reporting tool.
The project is considered an overall success if we can demonstrate new users converting, on their own, into becoming paying customers (ie, long-tail commercialization of paid organic content creation).
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Waterloo|Waterloo, Ontario, Canada
Recipient Type
For-profit organization
Business Number
827076373
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2021-02-28
Agreement Number
952703
Agreement Start Date
2020-07-01
Agreement Title
Product lead prospect conversion and commercialization
Agreement Title (French)
Conversion et commercialisation des prospects des produits
Agreement Type
Contribution
Agreement Value
$50,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Socialpeeks has developed technology that allows marketers to access data from the APIs of the major social media platforms. This project is focused on the commercialization and user adoption of that technology.
This project will involve tracking user behaviour in Socialpeeks’ digital assets (ie, the Socialpeeks Chrome Extension and the Socialpeeks Web Platform) to refine and push new users through a demonstrable experience of the final reporting tool.
The project is considered an overall success if we can demonstrate new users converting, on their own, into becoming paying customers (ie, long-tail commercialization of paid organic content creation).
Description (French)
Socialpeeks a conçu une technologie qui permet aux spécialistes du marketing d'accéder aux données des API des principales plateformes de médias sociaux. Ce projet est axé sur la commercialisation et l'adoption de cette technologie par les utilisateurs. Ce projet comprendra le suivi du comportement des utilisateurs dans les actifs numériques de Socialpeeks (c'est-à-dire, l'extension Chrome de Socialpeeks et la plate-forme Web de Socialpeeks) afin d'affiner et de pousser les nouveaux utilisateurs vers une expérience démontrable de l'outil de production de rapports finaux. Le projet est considéré comme un succès global si nous pouvons démontrer que les nouveaux utilisateurs se convertissent, par eux-mêmes, en clients payants (c'est-à-dire, la commercialisation à long terme de la création de contenu organique payé).
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Waterloo
Federal Riding (French)
Waterloo
Federal Riding Number
35112
NAICS Code
519130
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
827076373
Recipient City
Waterloo|Waterloo
Recipient Country
CA
Recipient Legal Name
Empiricast Inc
Recipient Operating Name
Socialpeeks
Recipient Postal Code
N2J 3T2
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2020-2021-Q1-952703
