Grant: Insight Grants
Carleton University
$65,199.00
Understanding Marketer Behaviour, Technology Use and the Digital Marketing Process
FY 2024-25
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
20997739
File number
435-2023-0892
Name nom
Darmody, Aron
Role rôle
Applicant
Amount montant
65199.0
Fiscal year exercice financier
2024
Institution
Carleton University
Établissement
Carleton University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2023
Title titre
Understanding Marketer Behaviour, Technology Use and the Digital Marketing Process
Keywords mots clés
digital marketing; marketer behaviour; consumer culture theory; algorithmic marketing; surveillance capitalism; qualitative research
Program
Insight Grants
Programme
Subventions Savoir
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Management
Crsh domaine de recherche
Gestion
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
