Grant: Insight Development Grant
HEC Montréal
$24,394.00
Why Do Green Products Suffer from Low Consumer Preference? An Explanation Based on Ease of Benefit Visualization and Price Fairness Perceptions
FY 2021-22
Program
Insight Development Grant
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
75750
File number
430-2020-01174
Name nom
Tezer, Ali
Role rôle
Individual
Amount montant
24394
Fiscal year exercice financier
2021
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Quebec
Province fr
Québec
Competition year année du concours
2020
Title titre
Why Do Green Products Suffer from Low Consumer Preference? An Explanation Based on Ease of Benefit Visualization and Price Fairness Perceptions
Keywords mots clés
Marketing; Consumer Behaviour; Green Products; Environmentally-Friendly Products; Ethical Products; Price Fairness; Experimental Design
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Environment and Sustainability
Domaine de recherche
Environnement et développement durable
