Grant: Insight Development Grant
University of Ontario Institute of Technology
$29,395.00
Advertising in the small and on the move: improving advertising effectiveness on small screen mobile devices
FY 2012-13
Program
Insight Development Grant
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
13985
Name nom
Jiang, Ying
Role
Applicant
Award amount
29395.00
Fiscal year exercice financier
2012
Institution
University of Ontario Institute of Technology
Établissement
University of Ontario Institute of Technology
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2012
Title
Advertising in the small and on the move: improving advertising effectiveness on small screen mobile devices
Keywords
advertising effectiveness; mobile devices; small screen; mobile marketing; interactive; digital innovation
Program name en
Insight Development Grant
Program name fr
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion ) ) ) )
