Grant: Applied Research and Development Grants - Level 1

Atlantic Coated Paper Ltd specializes in extrusion coated and extrusion laminated products. As with mostcompanies that undergo significant growth, ACP has built systems in different departments, as they wereneeded over time. This has resulted in a distributed set of systems that lack cohesion, integration, andredundancy. The biggest challenge that they have is that they do not have an overall view of their sales andmarketing activities in the company nor do they understand the status of their potential or current clients. As aresult of this, the senior management is unable to provide a more balanced view of the organization and areunable to improve the performance of the company through data-driven decision-making. In order to acceleratethe company growth and for future planning, it has become necessary for them to have accessible, easy tounderstand and accurate information on their leads and existing clients. They have approached Durham Collegeto develop a management dashboard for them in order to better coordinate these activities and to visually depictthe performance of their organization. As a result of this dashboard, they will be able to manage their existingcomplex multivendor and multiplatform IT ecosystem. The dashboard will help the sales and marketing teamof the company to capitalize on new opportunities and sell more products than the competition and it willenable the management of the company to uncover significant opportunities for growth and consistency.