Contribution: AgriMarketing Program: National Industry Association
Wine Growers Canada
$1,175,451.00
Winning at Home and Abroad
FY 2021-22 · 2021-04-01
Summary
The objective of this project is to increase domestic and export sales of Canadian-made wine through market development, and increase the recognition, awareness and trust in 100% Canadian-made premium wine, while protecting, maintaining and enhancing market access for Canadian wine producers.
Department
Program
AgriMarketing Program: National Industry Association
Recipient
Location
Ottawa, Ontario, Canada
Recipient Type
Not-for-profit organization or charity
Business Number
123240160
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2021-04-01 | 2021-22 | $990,866.00 |
| 1 | 2021-04-01 | 2021-22 | $1,175,451.00 |
| 2 | 2021-04-01 | 2021-22 | $1,175,451.00 |
As published
Additional Information
Amendment #2 reflects a change in work plan and budget plan.
Additional Information (French)
La modification # 2 reflète un changement dans le plan de travail et le budget.
Agreement End Date
2023-03-31
Agreement Number
CAP-AMPN-073
Agreement Start Date
2021-04-01
Agreement Title
Winning at Home and Abroad
Agreement Title (French)
Réussir au pays et à l'étranger
Agreement Type
Contribution
Agreement Value
$1,175,451.00
Amendment Date
2022-12-06
Amendment Number
2
Description
The objective of this project is to increase domestic and export sales of Canadian-made wine through market development, and increase the recognition, awareness and trust in 100% Canadian-made premium wine, while protecting, maintaining and enhancing market access for Canadian wine producers.
Description (French)
L'objectif de ce projet est d'accroître les ventes nationales et à l'exportation des vins canadiens en développant les marchés et en augmentant la visibilité et la connaissance des vins de première qualité 100 % canadiens ainsi que la confiance en ces derniers, tout en protégeant, maintenant et améliorant l'accès aux marchés pour les viticulteurs canadiens.
Expected Results
This project aims to increase domestic and export sales of Canadian wine
Expected Results (French)
Le projet vise à accroître les ventes nationales et à l'exportation de vins canadiens
NAICS Code
1113
Organization Code
aafc-aac
Organization
Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada
Program Name
AgriMarketing Program: National Industry Association
Program Name (French)
Programme Agri-marketing : Volet Association nationales de l'industrie
Program Purpose
AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers.
Program Purpose (French)
Le Programme Agri-marketing - volet Associations nationales de l'industrie - aide l'industrie à accroître et à diversifier ses exportations en finançant des activités promotionnelles qui différencient les produits et les producteurs canadiens.
Recipient Business Number
123240160
Recipient City
Ottawa
Recipient Country
CA
Recipient Legal Name
Wine Growers Canada
Recipient Postal Code
K1R7X6
Recipient Province or Territory
ON
Recipient Type
N
Reference Number
235-2021-2022-Q3-00016
