Grant: Insight Grants
York University
$37,728.00
How extreme product incongruity leads consumers to affirm other consumption-relevant knowledge structures
FY 2018-19
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
77946
Name nom
Noseworthy, Theodore J.
Role rôle
Applicant
Amount montant
$37,728
Fiscal year exercice financier
2018
Institution
York University
Établissement
Université York
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2017
Title titre
How extreme product incongruity leads consumers to affirm other consumption-relevant knowledge structures
Keywords mots clés
product design; meaning maintenance; schema congruity; fluid compensation; brands; experimental design
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
