Grant: Operating Grant: Health Systems Research on H1N1

The H1N1 vaccine rollout was an unprecedented public health intervention. Anticipating the publics' demand for the vaccine and communicating to the public the importance and safety of the vaccine were key challenges confronting public health officials. Valuable lessons can be learned from the H1N1 experience which can be of use to public health officials in the event of the need to release another vaccine emergently or for the routine introduction of a new vaccine. We describe a 3 phase project consisting of a literature review, focus groups and national survey to understand the publics' reaction to the vaccine. This analysis should provide valuable insights from the H1N1 vaccine rollout experience that can guide future vaccine rollouts.