Grant: Standard Research Grants
University of Windsor
$2,000.00
Buying the five rings: television networks, corporate sponsors and Olympic commercialism
FY 2007-08
Program
Standard Research Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
6310
Name nom
Martyn, Scott G.
Role
Applicant
Award amount
2000.00
Fiscal year exercice financier
2007
Institution
University of Windsor
Établissement
University of Windsor
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2005
Title
Buying the five rings: television networks, corporate sponsors and Olympic commercialism
Keywords
Olympic games; history; marketing; corporate sponsorship; branding; television; commercialism; mass media; business and sport; globalization
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
History
Discipline fr
Histoire
Main discipline en
History
Main discipline fr
Histoire
Area of research en
Globalization
Area of research fr
Mondialisation
