Contribution: Industrial Research Assistance Program
Mottiv Technologies Inc.
$100,000.00
To Increase the Conversion Rate of New User to Engaged, Regular Users by 50%.
FY 2026-27 · 2026-06-01
Summary
The Firm is developing AI & analytics tools that collectively are called Coach Mo, a personal trainer that is with you as you train. This project aims to expand on previous work by adding an AI-driven athlete activation and adherence system that transforms Coach Mo from an in-workout feature into a core user experience of the app.
Department
Program
Industrial Research Assistance Program
Recipient
Location
Winnipeg|Winnipeg, Manitoba, Canada
Recipient Type
For-profit organization
Business Number
754481323
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2027-05-31
Agreement Number
1044601
Agreement Start Date
2026-06-01
Agreement Title
To Increase the Conversion Rate of New User to Engaged, Regular Users by 50%.
Agreement Title (French)
Augmenter de 50 % le taux de conversion des nouveaux utilisateurs en utilisateurs engagés et réguliers.
Agreement Type
Contribution
Agreement Value
$100,000.00
Amendment Number
0
Coverage
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity. | Les projets du Programme d'aide à la recherche industrielle favorisent la création de richesse au Canada grâce à l'innovation technologique et renforcent l'écosystème canadien de l'innovation en créant de nouvelles capacités industrielles.
Description
The Firm is developing AI & analytics tools that collectively are called Coach Mo, a personal trainer that is with you as you train. This project aims to expand on previous work by adding an AI-driven athlete activation and adherence system that transforms Coach Mo from an in-workout feature into a core user experience of the app.
Description (French)
L’entreprise développe des outils d’IA et d’analyse regroupés sous le nom de «Coach Mo», un coach personnel qui vous accompagne pendant vos entraînements. Ce projet vise à prolonger les travaux antérieurs en ajoutant un système d’activation et d’adhésion des athlètes piloté par l’IA, qui transforme Coach Mo d’une fonctionnalité d’entraînement en une expérience utilisateur centrale de l’application.
Expected Results
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Expected Results (French)
Les résultats attendus du Programme d’aide à la recherche industrielle du CNRC sont axés sur la croissance des petites et moyennes entreprises (PME) grâce à l’innovation et à la création de richesse pour le Canada.
Federal Riding
Winnipeg South Centre
Federal Riding (French)
Winnipeg-Centre-Sud
Federal Riding Number
46013
NAICS Code
513211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program
Program Name (French)
Programme d’aide à la recherche industrielle
Program Purpose
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Program Purpose (French)
Les contributions versées aux entreprises en vertu du Programme d’aide à la recherche industrielle ont pour objectif d’apporter un soutien aux petites et moyennes entreprises (PME) afin qu’elles puissent approfondir leurs connaissances en matière d’innovation et renforcer leur capacité d’innovation, de croissance et de création de richesse pour le Canada.
Recipient Business Number
754481323
Recipient City
Winnipeg|Winnipeg
Recipient Country
CA
Recipient Legal Name
Mottiv Technologies Inc.
Recipient Operating Name
MOTTIV
Recipient Postal Code
R3N 0X8
Recipient Province or Territory
MB
Recipient Type
F
Reference Number
172-2026-2027-Q2-1044601
