Contribution: Industrial Research Assistance Program – Contributions to Firms
Caddle Inc.
$202,000.00
Development of Caddle Platform
FY 2018-19 · 2018-07-02
Summary
This project takes the current Caddle process for custom audience development, which is mostly done by humans, and proposes building incremental technology that is designed to expedite campaign planning, and drive clarity between brands and agencies regarding targeting and brand preferences.
Since launch in December 2015, Caddle has partnered with marketing departments and agencies across Canada to conduct consumer research studies, distribute digital coupons, and collect high-value consumer data. Caddle has processed over 350,000 receipts and issued more than $500,000 in cash back to users – a key part of our growth plan is to not just extract more information from receipts to increase revenues from custom consumer audience building.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
St Catharines|St Catharines, Ontario, Canada
Recipient Type
For-profit organization
Business Number
802126326
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2018-07-02 | 2018-19 | $150,000.00 |
| 1 | 2018-07-02 | 2018-19 | $202,000.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The total amended value is 52,000 dollars.
Additional Information (French)
Cet accord a été modifié 1 fois La valeur totale des modifications est de 52 000 dollars.
Agreement End Date
2019-07-02
Agreement Number
911840
Agreement Start Date
2018-07-02
Agreement Title
Development of Caddle Platform
Agreement Title (French)
Développement de la plate-forme Caddle
Agreement Type
Contribution
Agreement Value
$202,000.00
Amendment Date
2019-02-13
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project takes the current Caddle process for custom audience development, which is mostly done by humans, and proposes building incremental technology that is designed to expedite campaign planning, and drive clarity between brands and agencies regarding targeting and brand preferences.
Since launch in December 2015, Caddle has partnered with marketing departments and agencies across Canada to conduct consumer research studies, distribute digital coupons, and collect high-value consumer data. Caddle has processed over 350,000 receipts and issued more than $500,000 in cash back to users – a key part of our growth plan is to not just extract more information from receipts to increase revenues from custom consumer audience building.
Description (French)
Ce projet prend en charge le processus actuel de développement d'audience personnalisé, principalement réalisé par des humains, et propose de créer une technologie incrémentale conçue pour accélérer la planification des campagnes et clarifier les marques et les agences en termes de ciblage et de préférences de marque. Depuis son lancement en décembre 2015, Caddle a établi un partenariat avec des services et des agences de marketing à travers le Canada pour mener des études de consommation, distribuer des coupons numériques et recueillir des données de grande valeur sur les consommateurs. Caddle a traité plus de 350 000 reçus et a remis plus de 500 000 dollars en argent aux utilisateurs. Un élément clé de notre plan de croissance consiste à ne pas extraire plus d'informations des reçus pour augmenter les revenus générés par le développement de l'audience personnalisée.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
St. Catharines
Federal Riding (French)
St. Catharines
Federal Riding Number
35089
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
802126326
Recipient City
St Catharines|St Catharines
Recipient Country
CA
Recipient Legal Name
Caddle Inc.
Recipient Postal Code
L2R 7E1
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2018-2019-Q2-911840
