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Grant: Insight Development Grant

Western University (The University of Western Ontario)

$14,345.00

Consumer and AI Co-creation: When and Why Nudging Human Participation Improve AI Creation

FY 2024-25

Program
Insight Development Grant
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File

As published

Cle
9993118
File number
430-2023-01105
Name nom
Zhang, Mengxia
Role rôle
Individual
Amount montant
14345.0
Fiscal year exercice financier
2024
Institution
Western University (The University of Western Ontario)
Établissement
Western University (The University of Western Ontario)
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2023
Title titre
Consumer and AI Co-creation: When and Why Nudging Human Participation Improve AI Creation
Keywords mots clés
Artificial intelligence; Consumer participation; Co-creation; Human-AI relation; Field experiment; Experiment
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Management
Crsh domaine de recherche
Gestion
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet