Grant: Insight Grants
The University of British Columbia
$32,559.00
Sensory profiling and taste culture development of wine consumers in Canada
FY 2020-21
Program
Insight Grants
Recipient
Location
British Columbia, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
77996
File number
435-2017-0958
Name nom
Joy, Annamma
Role rôle
Applicant
Amount montant
$32,559.00
Fiscal year exercice financier
2020
Institution
The University of British Columbia
Établissement
The University of British Columbia
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year année du concours
2017
Title titre
Sensory profiling and taste culture development of wine consumers in Canada
Keywords mots clés
wine consumption and marketing; sensory profiling; taste culture development; millennials; taste engineering; terroir; wine tourism
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
