Grant: Applied Research and Development Grants - Level 1

Refresh Inc. (Refresh) is a marketing firm that operates in the interactive marketing niche. The Brandish System is currently part of Refresh's initiative to support Interactive Marketing and Business Strategies. The company's goal is to create a flexible cloud service that supports multi-device access employing differing interactive business strategies in the marketing of products (interactive kiosks, sales tablets, advertising kiosks, point of sale kiosks, etc.). The Brandish system is being developed to support these multi-faceted approaches while centralizing the data analysis core to produce actionable responses facilitating sales. The gathering and analysis of client's data by the Brandish system will provide Refresh with a competitive advantage. By consolidating the data from multiple sources, the company is looking to provide indications of efficacy, product marketing opportunities, and customer profiles in support of targeted marketing. This first partnership between Refresh and Saskatchewan Polytechnic is intended to collect, anonymize and analyze interaction data to guide the development of a prototype for a centralized data store to incorporate into the Brandish System. This project is the first segment of a much larger research project that will continue over the next several years. This current project is intended to develop a prototype with few components of the key model to demonstrate proof of concept. Future work will focus on model design and development.