Grant: Insight Development Grant
Thompson Rivers University
$40,000.00
Development of an online brand community model: The role of the product, participant and country of origin
FY 2019-20
Program
Insight Development Grant
Recipient
Location
British Columbia, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
94861
Name nom
Haverila, Matti
Role rôle
Individual
Amount montant
$40,000
Fiscal year exercice financier
2019
Institution
Thompson Rivers University
Établissement
Thompson Rivers University
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year année du concours
2018
Title titre
Development of an online brand community model: The role of the product, participant and country of origin
Keywords mots clés
(1) Marketing; (2) Communication; (3) Brand communities; (4) Brand community involvement; (5) High vs. Low involvement products; (6) Committment; (7) Role of participant: Writer vs. lurker; (8) Structural Equation modelling (SEM): Partial Least Squares; (9) Canada; (10) United States
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
