Grant: Insight Grants
HEC Montréal
$8,275.00
Consumers' online cognitive scripts: activation and formation
FY 2011-12
Program
Insight Grants
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
14415
Name nom
Sénécal, Sylvain
Role
Applicant
Award amount
8275.00
Fiscal year exercice financier
2011
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2012
Title
Consumers' online cognitive scripts: activation and formation
Keywords
cognitive script; internet; retail; consumer; neuroscience; neuroIS; neuromarketing
Program name en
Insight Grants
Program name fr
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
