Grant: Canada Research Chairs
HEC Montréal
$120,000.00
Consumer Decision-Making
FY 2023-24
Program
Canada Research Chairs
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
9990941
File number
CRC-2021-00170
Name nom
Nepomuceno, Marcelo
Role rôle
Applicant
Amount montant
120000.0
Fiscal year exercice financier
2023
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Quebec
Province fr
Québec
Competition year année du concours
2021
Title titre
Consumer Decision-Making
Keywords mots clés
computer-mediated consumption; product reviews and consumer choices; consumer behavior; social media marketing; green marketing; anti-consumption and ethical consumption; physiological antecedents of consumption
Program
Canada Research Chairs
Programme
Chaires de recherche du Canada
Sshrc discipline en
Marketing
Crsh discipline fr
Commercialisation (marketing)
Sshrc main discipline
Economics and business administration
Crsh discipline principale
Sciences économiques et administration des affaires
Sshrc area of research
Management, marketing and productivity
Crsh domaine de recherche
Gestion, marketing et productivité
Crdc field of research
Other marketing, n.e.c.
Ccrd domaine de recherche
Commercialisation (marketing) - autres, n.a.c
