Grant: Research Grants - Management, Business and Finance
University of Ontario Institute of Technology
$34,106.00
The role of brand characteristics in the evaluation of convergent high-technology products
FY 2009-10
Program
Research Grants - Management, Business and Finance
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
50731
Name nom
Gill, Tripat
Role
Applicant
Award amount
34106.00
Fiscal year exercice financier
2009
Institution
University of Ontario Institute of Technology
Établissement
University of Ontario Institute of Technology
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2007
Title
The role of brand characteristics in the evaluation of convergent high-technology products
Keywords
convergence; high-technology products; brand equity; brand extension; new product evaluation
Program name en
Research Grants - Management, Business and Finance
Program name fr
Subventions de recherche - Gestion, administration et finances
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
