Grant: Idea to Innovation

MetaCrawl is a web-based application designed to perform quality control on a website's metadata. The app identifies missing components, such as tags, that compromise product visibility. It is geared toward small- and medium-sized businesses that may lack metadata monitoring capabilities, as well as toward online marketplace environments where non-employees generate metadata of varying quality. This powerful metadata auditing suite has just launched and needs thorough testing by target consumers, and further features (i.e., inclusive metadata, flagging problematic content on websites, etc.) are in development or have launched as early-stage features that require additional development (i.e., racist language detection). In the short-to-medium term, we seek to improve the app's functionality while understanding customer demand for our product. This grant application seeks support to launch an external market analysis of MetaCrawl's potential in order to facilitate further opportunities to attract investment into the app's continued development while understanding which of MetaCrawl's features should have priority for further development.