Grant: Insight Grants
The University of British Columbia
$7,217.00
One Bad Apple: How Negative Feelings toward one Organization can Impact Perceptions of Others
FY 2019-20
Program
Insight Grants
Recipient
Location
British Columbia, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
95151
Name nom
Hoegg, JoAndrea
Role rôle
Applicant
Amount montant
$7,217
Fiscal year exercice financier
2019
Institution
The University of British Columbia
Établissement
The University of British Columbia
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year année du concours
2019
Title titre
One Bad Apple: How Negative Feelings toward one Organization can Impact Perceptions of Others
Keywords mots clés
charity giving; negative emotions; consumer perceptions; spillover effects
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
